The bicultural kid who grew up between Puerto Rico, Cuba, and the U.S., LA EQUIS carries a story shaped by migration and reinvention. Born to a Puerto Rican mother and Cuban father, shortly after the Cuban revolution his family left Cuba in search of new opportunities in Puerto Rico before settling in the States. That cross-cultural upbringing deeply influenced his sound, vision, and the world-building behind his work.

LA EQUIS (formerly Xcelencia) is a singer, songwriter, and producer who blends reggaetón with alternative pop, hip hop, electronic elements, and Caribbean rhythms. Known for his use of samples and genre-bending style, he pushes Latin music forward while staying grounded in his roots.

Entirely independent, he has amassed over 55 million streams, voiced Papa John’s on a nationwide Spanish campaign, and earned high-profile syncs with Marvel, Disney, HBO Max, and the MLB The Show series. Beyond music, he spearheads a slate of Latin-culture ventures and is recognized as a pioneer in direct-to-fan releases.

His next statement arrives through “el niño maravilla,” an album experienced start-to-finish on his own interactive platform—where music unfolds as a fully immersive world for fans.